US telecommunications giant T-Mobile has become the latest sponsor of the 2028 Olympic and Paralympic Games, to be held in Los Angeles, California.
Through a tie-up unveiled today, T-Mobile for Business becomes the telecommunications services provider for both the Olympics and Paralympics in three years' time.
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The agreement will entail that division deploying solutions to "help LA28 create the most tech-forward production of the games in modern history."
Specifically, T-Mobile will be provide connectivity solutions at competition venues across Southern California, as well as reliable, secure bandwidth, connectivity for event broadcasts, and – also – innovative new technologies.
These will include, both parties have said, AI-powered data solutions, as well as innovations around fan engagement, efficiency, and environmental sustainability.
In addition, T-Mobile's 5G network will support the Olympic Broadcasting Services host broadcaster as it connects to the various other networks worldwide that will be covering the event.
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By GlobalDataIt will also provide the connection between the International Broadcast Center servicing LA28, and all competition venues.
David Michael, LA29's chief information officer, has said: "T-Mobile for Business will play a crucial role in connecting games stakeholders to the action as events unfold at more than 110 connected locations – including more than 40 competition venues – across Southern California.”
In terms of recent LA28 commercial activity, mid-July saw the games' organizing committee sign up ride-hailing car service Uber as a sponsor.
In August, meanwhile, LA28 announced plans to sell naming rights for several venues being used for the event.
Mo Katibeh, chief marketing officer at T-Mobile Business Group, added: "T-Mobile for Business has the advanced, next-gen technology that will help redefine how the games are run and experienced – making them faster, more connected, and more immersive and epic."
