The organizers of Supertri, the short-course triathlon competition, have agreed to a new global broadcast deal with media giant Warner Bros. Discovery (WBD).
The deal will deliver live coverage of all Supertri League events in 2025 to an international audience, including for the first time in the US via the HBO Max service.
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The agreement also includes another year of live broadcast coverage across Europe on pay-TV sports broadcaster Eurosport and in the UK and Ireland on TNT Sports.
On-demand streaming will be available on HBO Max and the Discovery+ OTT platform.
The first broadcast under the new agreement will be the Supertri League 2025 opener in Toronto, Canada, on July 26. Further events have already been confirmed in Chicago, USA, on August 23, Jersey, UK, on September 21, and Toulouse, France, on October 5.
Supertri League is a professional closed league format and one of three types of triathlon races under the Supertri umbrella.
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By GlobalDataThe organizers also operate Supertri E, a format that blends real life and virtual racing, and By Supertri, the mass participation offering.
Last year, Supertri transitioned to a new franchise-based ownership model.
Michael D’hulst, Supertri CEO and co-founder, has said: “Supertri has enjoyed a fantastic relationship with Warner Bros. Discovery, and together we have brought so many new fans to our sport.
“Supertri is expanding rapidly in the USA and is riding a wave of momentum for short course triathlon into the LA Olympics in 2028 through both elite racing and mass participation events, and the ability to reach more people than ever before via HBO Max is extremely exciting.”
Trojan Paillot, senior vice president of sports rights acquisitions and syndications at Warner Bros. Discovery Sports Europe, added: “Following our first year covering Supertri across Europe, we engaged millions of fans on our channels and platforms who enjoyed the thrilling competition.
“We are therefore delighted to expand our partnership with Supertri to help the sport reach even more around the world.”
In 2024, it is claimed that more than 6 million watched the Supertri League event in Toulouse, broadcast on Eurosport, and around 55 million global broadcast viewers tuned in across 145 countries.
