Strong viewing figures were secured in both France and Italy for the final of European men's club soccer's UEFA Champions League (UCL), between Paris Saint-Germain (PSG) and Italy's Inter Milan.
The final, which PSG won comprehensively 5-0 in Munich's Allianz Arena, securing their first UCL title, was watched by a total of 11.5 million in France, according to analysis – 8.7 million through free-to-air channel M6 and 2.8 million through the Canal+ pay-TV broadcaster.
M6's coverage of the game brought in a peak audience of 10.3 million. The peak for Canal+, meanwhile, was 3.2 million, meaning a joint peak of 13.5 million was achieved at the end of the game.
In Italy, meanwhile, an average of 6.4 million viewers tuned in to watch the game on TV8, the free-to-air channel run by heavyweight pay-TV broadcaster Sky Italia.
That equated to a significant market share of 35.1%, as Inter lost their second UCL final in three seasons.
M6 and Canal+ both covered the game through agreements covering the whole 2024-27 UCL cycle that were unveiled in June 2022. At that point, Canal+ secured rights to pan-European men's club soccer as a whole, with M6 covering each annual edition of the UCL final.
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By GlobalDataThe French total viewing number, while impressive, is not a UCL final viewership record in that country – that was set five years ago, when PSG took on Bayern Munich in their first-ever UCL final (losing 1-0).
In Italy, TV8 covered the game due to regulations that when an Italian side reaches the final, the action must be shown FTA (as, indeed, is the case for the UCL semi-finals, meaning Inter's two-leg victory over Barcelona was also covered by TV8).
Overall, the UCL is aired on a live basis in that country by both Sky Italia and the Amazon Prime Video streaming service, through 2026-27.
In terms of overall UCL viewing figures, late last month it was unveiled that Prime Video broke streaming viewership records for its coverage of men's club soccer’s 2024-25 UEFA Champions League (UCL) in the UK and Ireland.
This season was the first campaign played with the new UCL format – one 36-team group as the initial stage – in operation.
