Sportradar, the international sports data intelligence and digital content service provider, has partnered with the out-of-home digital advertising provider Adomni to provide it with live sports data.

The exclusive agreement will see live odds, stats and other “hyperlocal dynamic information” relayed to Adomni’s platform for use in campaigns by marketers and agencies for the likes of betting companies, sports leagues, and teams.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

The data can subsequently be shown on Adomni’s network of over half a million displays – such as roadside billboards, vehicle-top screens, and screens in hospitality venues – in 28 countries.

The sports betting app WynnBET has already made use of the functionality, which has allowed it to variously turn ads on or off based on match schedules or betting trends, activate campaigns in new markets when legislation passes, and deliver ads based on “audience movement patterns”.

The services provided by Sportradar are done as part of its overall marketing offer, which sits alongside other parts of its business, including betting services, content, media products, and integrity provision.

See Also:

The data is collected through partnerships with the likes of basketball’s NBA, ice hockey’s NHL, baseball’s MLB, Nascar, and soccer governing bodies Fifa and Uefa.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Arne Rees, US chief executive of Sportradar, has said: “As consumer habits shift, it’s important to consider fresh perspectives for advertising and how we can maximise the data and technology that we have at our fingertips to deliver a more engaging experience overall. Digital out-of-home advertising is a powerful medium for dynamic ads, which is why it’s a key piece of our ads business and offering.”