German media heavyweight Sport1 Medien has agreed a deal to sell production company Plazamedia to DMC Production.
As part of the transaction, Sweden-based DMC Production, which specializes in modern remote production, has acquired 100% of the company’s shares.
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The agreement will see Jens Friedrichs continue in his role as managing director of Plazamedia.
In addition, DMC Production has also acquired German media production company RT1. Both deals mark an entry into the German-speaking market for the firm under the new brand, DMC Production Germany.
Post-acquisition, both firms will be merged and relaunched as DMC Production Germany, offering services in live arena production, master control, playout, studio, post-production, storage, satellite newsgathering, streaming, and IP distribution.
Holger Ensslin steps in as the managing director of RT1, undertaking the role to "structure and execute the merger of the companies." He will also take on overall responsibility for DMC Production Germany.
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By GlobalDataDMC is owned by US private equity firm Coral Tree, and by the Stena Adactum investment company.
Plazamedia provides content solutions for the sports and entertainment industry, including full-service offerings across all media channels – from content production and management to archiving and international distribution.
Sport1 Medien has said the move to sell Plazamedia is part of its long-term strategy to focus on its core business areas.
Robin Seckler, co-chief executive at Sport1 Medien, said: “The collaboration with Plazamedia has been strong and successful. We are delighted to have found the ideal long-term partner in DMC Production for this transaction.
“We are confident that Plazamedia will be in the best possible hands and will continue its successful path under DMC Production’s ownership. At the same time, we consistently pursue the strategic repositioning of Sport1 Medien and sharpen our focus on core business areas.”
Paul Henriksen Heitmann, CEO of DMC Production, added: “This merger is not about technology alone – it’s about delivering smarter, faster, and more sustainable productions across the full media chain. By joining forces with two longstanding and valued partners in the industry, DMC is now positioned to offer end-to-end services spanning remote production, OB production, studios, post-production, MCR, playout, streaming, and distribution.
“With this expanded capability, we are ready to become the trusted go-to partner for broadcasters, rights-holders, and corporate media clients across the region.”
On the Plazamedia acquisition, he added: “Plazamedia is an excellent strategic fit for us. With its strong track record in sports and entertainment content, Plazamedia perfectly complements our international portfolio. The acquisition enlarges our footprint in the largest TV production country in mainland Europe and follows the strategy of offering modern cost-effective solutions to our clients.
“We look forward to working with the experienced team and jointly driving innovation and growth in a dynamic media landscape.”
Earlier this year, Sport1 promoted former chief commercial officer Matthias Reichert to the role of managing director.
Sport1 Medien Holdings remains a 50% shareholder in Sport1 after the other half of the business was sold to Turkish media conglomerate Acunmedya in 2024.
Sport1 Medien's parent company Highlight Communications first unveiled in June 2024 that it was assessing its options regarding Sport1, with these including either a partial or full sale. At the same time, a major reshuffle of the network’s structure was enacted, with five “independent profit centers” created.
Last June’s restructuring at Sport1 also involved chief executive Olaf Schröder leaving the company with immediate effect. He was replaced by Robin Seckler, and Kirschenhofer, as co-chief executives.
