The Washington Capitals, of North American ice hockey’s NHL, have struck the first jersey sponsorship deal in the league for the 2022-23 season, announcing a multi-year partnership with Caesars Entertainment. 

The Caesars Sportsbook logo will feature on both the home and third Capitals’ kits during the 2022-23 campaign for games played at the team’s Capital One Arena.

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The NHL’s jersey advertising program only begins with the 2022-23 campaign, allowing teams to secure up to two jersey sponsors – one each for home and away jerseys – meaning this deal represents the first-ever jersey sponsorship arrangement struck by a franchise.

Caesars' branding will be present on the upper right chest area of the jersey for the duration of the partnership.

Caesars has also secured a hospitality package and VIP seating at Capital One Arena, in an extension of an existing partnership between the sportsbook and Monumental Sports Entertainment, the organisation which owns the arena. 

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The Capitals have said they will introduce an away jersey sponsor “at a later date.”

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Jim Van Stone, president of business operations and chief commercial officer at Monumental Sports & Entertainment (which owns the Capital Arena), has said: “We are thrilled to introduce Caesars Sportsbook as the Capitals' inaugural home jersey advertising partner in a first-of-its-kind partnership.

“The opportunity to incorporate Caesars onto Capitals home jerseys is a wonderful development and exciting new fan engagement opportunity.”

Chris Holdren, co-president of Caesars Digital, added: “We are proud to extend our historic partnership with such a storied franchise after launching the sportsbook at Capital One Arena.”

MSE and Caesars collaborated to open a Caesars Sportsbook at the Capital One Arena in May. The facility at that point became the first-ever sports betting venue to open within a US professional sports facility.