FFF and Konami in long-term tie-up
The French Football Federation has today announced a multi-year deal with Konami.
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Real Mallorca and local tourism authority extend stadium naming rights tie-up
The deal marks the renewal of a tie-up that began in 2020.
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Women’s RWC 2021 adds Ineos to sponsor line-up
The flagship tournament is due to kick off in October after being postponed last year.
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Exclusive: Inside The Hundred, Part 2
Euan Cunningham speaks to Kevin McNair, marketing director of UK snack brand KP Snacks.
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NFL and Electronic Arts in Madden esports renewal
American football’s NFL has extended its deal with video game developer Electronic Arts.
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BetMGM and NFL expand sports betting partnership into Canada
The betting brand will additionally serve as an official sportsbook partner of the league in Canada.
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Bengals and Paycor strengthen partnership with stadium naming rights deal
The company will put its name to the franchise's home in a long-term agreement.
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LaLiga in one-year collaborative deal with Nissan
LaLiga has entered into a collaborative agreement with Nissan, the Japanese automotive giant.
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