NEOM named title sponsor of McLaren’s Formula E, Extreme E teams
McLaren Racing has announced a strategic partnership with NEOM that will see the Saudi-backed eco-city project serve as the title…
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Tour de France in three-year commercial deal with traffic-mapping platform Waze
The organizers of the Tour de France have announced a three-edition partnership with Waze.
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Canon extends with World Rugby for two-edition RWC partnership
Canon, the Japanese photography and imaging equipment manufacturer, has struck a new deal that will see it partner with the…
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LaLiga brings Mahou on board as global sponsor in long-term deal
Spanish soccer’s top-flight LaLiga has unveiled beer brand Mahou San Miguel as a new global sponsor until 2027.
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Robinsons, AELTC end Wimbledon partnership after 86-years
Robinsons, the UK soft drinks brand that is one of the longest-serving sponsors of the Wimbledon tennis championships, has mutually…
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Byju’s finalizes men’s team front-of-shirt renewal with BCCI
Byju’s, an educational technology firm, has retained its position as shirt sponsor of that country’s men’s national cricket team, through…
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Carrefour in as premium partner of Paris 2024
Carrefour, the French-based retailer and supermarket, has entered into a major sponsorship deal with the organizers of the Paris 2024…
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McLaren and Goldman Sachs in multi-year deal
McLaren, one of the heavyweight teams from motor racing’s iconic Formula 1 (F1) series, has brought on board global investment…
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