Spanish soccer giants Real Madrid have extended their commercial deal with male grooming products company Nivea Men, through to 2030.
In a five-season extension of a relationship that originally struck in 2013, the overall partnership between the two parties has also been expanded, to include the Nivea Liposan and Labello brands.
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Meanwhile, the range of Nivea Men products will continue to be made available to players in the Real Madrid dressing room.
Emilio Butragueno, director of institutional relations at Real, has said: "We are proud to renew our partnership for five more seasons with Nivea Men, a brand that shares our commitment to innovation, excellence, and global appeal."
In terms of recent Real Madrid commercial activity, Melitta Group was unveiled as the club’s exclusive official coffee partner, on multi-year terms, in early September.
Elsewhere in Spanish top division soccer, Sevilla have welcomed in Aseer Time as an official club partner.
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By GlobalDataThat worldwide juice and sweets brand appeared on the front of the men's team's match shorts for the first time over the weekend, as Sevilla beat LaLiga champions Barcelona 4-1. This space represents a new sponsorship slot for Sevilla.
In addition, Aseer Time becomes the official juice of the Andalusian club.
The club has now said that through this deal, "Sevilla FC and Aseer Time will join forces to enhance visibility in international markets, with a special focus on the Middle East."
Fellow LaLiga side Valencia, meanwhile, have added the Pascual Marti Electrodomésticos household appliances store as a club partner for the remainder of 2025-26 (which for LaLiga began in August).
The store is an iconic Valencia institution, with multiple outlets located around the city.
Through a tie-up unveiled late last week, Pascual Marti and the traditional LaLiga heavyweights will "develop various initiatives aimed at bringing the brand closer to fans and strengthening the bond between Pascual Martí and Valencianism."
The coastal club currently sit 15th in LaLiga, having so far won only two of their eight games.
