English soccer giants Manchester United have extended their long-running partnership with Indian brand Apollo Tyres for an additional three years.
The renewed agreement will prolong the relationship between the pair until 2028.
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The extension will include exclusive branding rights, co-branded fan experiences, digital content collaborations, and an ongoing grassroots soccer initiative.
The Indian company has had a partnership with the Premier League club for the past 12 years.
Turkish heavyweights Galatasaray have unveiled Pacifik Holding as their new shirt sponsor for the 2025-2026 season.
The deal with the Turkish conglomerate expands the relationship between the two parties as it served as the Super Lig club’s back-of-shirt sponsor in the 2024-25 campaign.
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By GlobalDataPacifik Holding will replace car rental company Sixt, which held front-of-shirt rights since the 2020-21 season.
Sixt had signed a five-year extension with Galatasaray in 2023 worth €100 million ($115.1 million) that was due to run until the end of the 2027-28 season, but that agreement has been cut short.
Earlier this year, Galatasaray brought in data center service provider NGN as their official sock sponsor for the latter portion of the Turkish Super Lig season, representing a new sponsorship category for the team.
Galatasaray won the Turkish league title last season for a third straight year and the 25th time in their history.
Spanish LaLiga side Valencia and IMED Hospitals have renewed their partnership agreement for another three seasons.
As part of the extension, the hospital group will remain the club's official medical provider until the 2027-28 season.
IMED Hospitals will continue to provide healthcare to the men’s first-team players, as well as to the club's other categories.
With the new agreement, the relationship between the two will extend until the team's first season at the Nou Mestalla, which is finally set to be completed ahead of the 2027-28 campaign.
Dutch Eredivisie club Ajax have appointed Cas Biesta as their new permanent commercial director.
Biesta will take up his new role on July 1 and has been given a contract until June 30, 2028.
The 39-year-old has held the position on an interim basis since May 2024 and will remain responsible for the club's marketing and commercial income.
Biesta has been working at Ajax in various roles since the end of 2014, including as head of marketing and partnerships. Before that, he worked as a sports marketer and an editor in soccer.
Ajax finished second in the 2024-24 Dutch Eredivisie, behind arch-rivals PSV Eindhoven.
