Silverstone, the motorsports venue and organizer of motor racing’s Formula 1 (F1) British Grand Prix, has brought in Austrian spirits brand NEFT Vodka as its first vodka sponsor.
As the official vodka of Silverstone, NEFT Vodka will be available across the venue during more than 40 events, including the flagship British Grands Prix of motorcycling’s MotoGP (May 23 to 25) and motor racing’s F1 (June 4 to 6).
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The partnership includes NEFT vodka being served at exclusive two-story NEFT bars, trackside hospitality areas, and the Silverstone paddock, where the brand will feature on cocktail menus during major events.
NEFT Vodka already has a presence in motorsport, becoming a long-term official partner of Visa Cash App RB, the F1 team formerly known as Scuderia AlphaTauri, during the inaugural 2023 Las Vegas GP.
Last year, NEFT Vodka tapped sports marketing agency Right Formula to activate that partnership to extend the brand’s global exposure as well as overseeing the overall management of the partnership.
Silverstone secured a 10-year contract renewal with F1 in 2024, guaranteeing it will host the British GP until 2034, having staged the championship event since 1950.
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By GlobalDataThat deal is estimated to be worth around £300 million ($378 million) over the 10 years.
