The Spanish soccer club Sevilla have announced a 10-year kit supply deal with German sportswear giant Adidas.
The brand will provide playing and training kits for the men’s first team, as well as the women’s and academy teams, under an agreement running from the 2025-26 season through the 2034-35 campaign.
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The deal reunites the two parties after Adidas previously supplied the LaLiga club’s kits during the 1970s and 80s.
Adidas will replace UK brand Castore, which has been the Andalusian side’s kit supplier since the 2022-23 season. GlobalData Sport valued that deal at $3.25 million per year.
Castore took over from US heavyweight Nike.
Sevilla become the second LaLiga club in Adidas’ stable, joining Real Madrid.
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By GlobalDataIn terms of the team's major commercial partners, consumer appliances firm Midea is their front-of-shirt sponsor in a deal running through the 2025-26 season.
Meanwhile, local rival Real Betis have signed a new sponsorship deal with car insurance company Prima Seguros for the next three seasons.
As part of the agreement, which runs until June 30, 2028, the Italian firm's logo will appear on the upper back of the men's first team's playing kits, both in LaLiga and the Copa del Rey.
Prima will also be featured on the jerseys of Real Betis’ women’s team in official competitions.
Gree, the electric appliances company, is the Seville-based club’s primary front-of-shirt sponsor.
In addition to Real Betis, Prima sponsors the Italian MotoGP motorcycle racing team Prima Pramac Racing. In soccer, the brand has also been a sponsor of Serie A outfit Fiorentina.
