Andrew Mitchell, managing director in the US for Italian soccer's Serie A, will leave that role at the end of October.
Mitchell, who has led the league's operations in that key growth market since early 2023, will now pursue a music career, he announced via LinkedIn yesterday.
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Mitchell, whose previous role was as a senior vice president at identity platform Clear – between April 2022 and January 2023 – has said: "I’m deeply grateful for the opportunity and to everyone I’ve worked with at Serie A – both in Milan and New York City, the American soccer community, our partners, and the Italian communities who made this journey unforgettable. The past few years have been filled with challenges, growth, and immense pride in what we’ve achieved together."
His last day will be October 31.
Before his time at Clear, Mitchell spent 11 years at social media giant Facebook and its parent company Meta, for which he was ultimately head of global media accounts between 2018 and 2022.
Serie A first opened its New York office in early 2022, and since then has been working to grow its profile and appeal in one of the fastest-growing markets for soccer.
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By GlobalDataItalian teams regularly take part in pre-season tours of the US, a growing number of Serie A clubs are now owned by US-based individuals or consortia, and US players are now taking an increasingly prominent on-pitch role in the 20-team league.
These include Christian Pulisic and Weston McKennie, who play, respectively, for heavyweight sides AC Milan and Juventus.
In terms of broadcast coverage, meanwhile, Serie A is being covered in the US for 2025-26 by a combination of streaming subscription platform DAZN and also by Paramount-owned CBS (as well as by Paramount+).
Serie A has a target, according to reports, of tripling its overseas media rights revenues from the last cycle (2021-24) by 2030. Across those three seasons, the league's total overseas media rights fees reportedly came to €657 million.
