US mattress brand Saatva has partnered with the International Olympic Committee (IOC) to serve as an official supplier of the LA 28 Olympic and Paralympic Games.
The agreement, which also includes Team USA and US media giant NBCUniversal, will see Saatva mattresses, pillows, and linens provided to participating athletes at the Games in 2028.
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Furthermore, the Team USA element of the partnership will also cover the upcoming Milano-Cortina 2026 Winter Olympic Games, with Saatva serving as the official mattress and restorative sleep partner of the US Olympic and Paralympic Committee through the games cycle.
The new partnership comes after controversy regarding bedding at the previous two summer Olympics, where many athletes complained about the sustainable cardboard beds that were provided, with some claiming they were “uncomfortable.”
NBCUniversal, which is the long-term US rights holder for the Olympics and Paralympics, will also participate in the partnership, with Saatva to receive branding presence on NBCUniversal broadcasts.
Speaking on the partnership, John Slusher, chief executive of the US Olympic and Paralympic Properties commercial body said: “As we continue to add partners to the LA28 and Team USA family, we’re thrilled to bring Saatva into our portfolio on the road to 2028.
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By GlobalData“We look forward to leveraging Saatva’s innovative solutions to set a new standard for supporting athletes — both on and off the field of play.”
NBCUniversal renewed its partnership with the IOC earlier in 2025, with the deal now running through the 2036 games.
The deal is worth $3 billion across those two Olympic Games, and comes as an extension to the current tie-up between the pair, unveiled in May 2014 and running through the 2032 Olympics (Brisbane, Australia).
NBC has been one of the most important Olympic rights partners for the IOC in recent times, and this latest deal will also include: support for the in-venue distribution of live TV coverage from Olympic Broadcasting Services OBS); support for OBS in producing the Olympic Video Player; collaboration on US digital advertising opportunities; and adding to (NBCUniversal parent company) Comcast’s expertise across technology infrastructure, connectivity, and media, around the games. These aspects of the deal will begin this year.
Separately, Comcast has also been a sponsor of the Team USA Olympic program since 2017.
