Formula E, the all-electric motor racing series, has secured free-to-air coverage in Spain after signing a deal with public-service broadcaster RTVE as the country's official broadcaster for the 2025-26 season.
Under the deal, RTVE will air all 17 races of the competition's 12th season through its Teledeporte linear channel, with extra content available through the RTVE Play streaming service.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The rights build on RTVE’s coverage of the series, having aired highlights of last season’s races.
RTVE’s coverage will start with the season-opening Sao Paulo E-Prix on December 6 and run through to the season-ending double-header weekend at London’s Excel Arena on August 16, 2026.
A key highlight for RTVE will be a new race in the Spanish capital, Madrid, which will be held on March 12.
Once again, the series will be sponsored by multinational technology giant ABB, which became the series’s first-ever title sponsor in 2018 as part of a lucrative deal worth a reported $25 million per season, and renewed that deal earlier this year.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataAlberto Longo, co-founder and director of Formula E, said: “Spain is a key market for us, and this partnership is fundamental to growing our fan community and reinforcing our commitment to electric motorsport on a global scale.”
In October, Formula E announced that its 11th season, the 2024-25 campaign, broke multiple viewership records, drawing a cumulative global TV audience of 561 million.
The record figure is a 14% increase year-on-year, which peaked with the January 11 Mexico City ePrix, which drew a collective TV audience of 46 million, the most ever for a single Formula E race, and 38% above the season average, which stood at 33 million per race (up 16% year-on-year).
Meanwhile, Google Cloud, the cloud computing arm of the global tech giant, has deepened its ties with the series by securing title sponsorship of the 2025 Sao Paulo ePrix.
The deal builds on a multi-year agreement struck earlier this year, which saw Google and Formula E collaborate to develop Driver Agent – an AI-powered analytics tool that will provide performance data, including lap times, speed, braking, acceleration, and downforce data, to drivers at all levels.
Driver Agent is powered by Google Cloud’s Vertex AI platform and Gemini, Google’s large language model. It provides real-time feedback to drivers via text or audio coaching to aid their development.
The next phase will see a new ‘Strategy Agent’ built with Google Gemini integrated into live broadcasts to deliver tailored insights, predictions, and explanations as races unfold.
Google Cloud first partnered with the series last year, with Formula E using the partnership to migrate its data to Google Cloud and employees to Google Workspace for collaboration.
The pair then expanded their partnership in January, with Google Cloud becoming Formula E’s official cloud technology services partner and official cloud security partner, before launching Driver Agent in March.
