Italian soccer club Roma have finally landed a new main shirt sponsor, bringing in betting brand Eurobet on a multi-year deal.
The Italian firm’s logo will feature on the front of the Serie A side’s shirts through the end of the 2028-29 season.
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According to reports in Italy, Roma will receive €16 million ($18.6 million) per year from the agreement.
The Eurobet branding is expected to debut on the team’s shirts during the crucial away match against Como on Sunday (March 15).
This concludes the club’s long search for a main sponsor this season, having played without a primary partner for more than half of the ongoing 2025-26 Serie A campaign.
Roma’s shirt sponsor for the previous two seasons was the Riyadh Season entertainment festival.
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By GlobalDataRiyadh Season took over from DigitalBits after the club terminated its deal with that blockchain platform for missed payments.
Before Riyadh Season entered the fray, Roma’s kits displayed the letters SPQR – an ancient Roman slogan – for a short period.
Roma have now sold two key pieces of commercial inventory in the past three months, after bringing in Hungary-based low-cost airline Wizz Air as sleeve sponsor in December.
In terms of other recent activity, Roma also announced a partnership with Middle Eastern luxury fragrance brand Gissah in January.
Meanwhile, English Premier League leaders Arsenal have agreed a deal with home security provider ADT.
The tie-up sees the company become the club’s official community security partner.
The multi-year agreement marks ADT’s first sports partnership and covers both the men’s and women’s first teams.
ADT will be integrated across Arsenal’s digital and social channels, including the North London side’s recently launched app, as well as through community events and matchday experiences throughout the season.
