Global food and beverage giant Suntory’s European arm has struck a new multi-year partnership for its Schweppes brand with the French Open (Roland-Garros) tennis grand slam major event.
The three-year deal will see Schweppes serve as an official supplier of the annual tournament through the 2028 edition, with co-branded cans (which will be served at the event) and other iconography.
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This partnership will also include co-branded promotions and will cover all territories where Suntory holds the Schweppes license, which is centered on the European market.
These territories are: Andorra, Austria, Belgium, Czechia, Denmark, Finland, France, Germany, Hungary, Italy, Liechtenstein, Luxembourg, Monaco, the Netherlands, Norway, Poland, Portugal, San Marino, Slovakia, Spain, Sweden, and Switzerland.
For Suntory, this represents an expansion of its European partnership portfolio, which includes cycling’s Tour de France (with Orangina), and English soccer giants Liverpool and the England national team (both Lucozade).
The 2026 French Open will begin on May 24 and run through June 7.
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By GlobalDataIn 2025, the men’s singles title was claimed by Spaniard Carlos Alcaraz, with American Coco Gauff winning the women’s singles category.
Alcaraz’s victory over rival Jannik Sinner drew a strong audience for domestic broadcaster France Televisions, with an average of 5.5 million viewers tuning in to the France 2 and France 3 channels to watch Alcaraz win an epic five-set tie.
The women’s singles match on the previous day that saw Coco Gauff beat Aryna Sabalenka, meanwhile, drew 3.15 million viewers on France 2 – the broadcaster's highest audience for a women’s French Open final in 20 years.
The tournament’s main partner is multinational bank BNP Paribas, while premium partners include airline Emirates, clothing brand Lacoste, car manufacturer Renault, and watch brand Rolex.
Schweppes sits in the official supplier tier, which also includes coffee company Lavazza, telecoms giant Orange, beer brand Stella Artois, spirits conglomerate Moet Hennessy, desserts brand Magnum, restaurant chain Potel and Chabot, furniture company Hesperide, cosmetics brand Isdin, and outdoor advertising company JCDecaux.
