English Premier League soccer giants Manchester City have announced the extension of their long-running global partnership with consumer goods conglomerate Unilever and its Rexona brand of personal care products.

Rexona, known in certain markets (including the UK) as Sure, Degree, and Shield, will continue as an official partner of both Manchester City’s men’s and women’s teams through the end of the 2026-27 campaign.

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Rexona branding will be present at both the men’s team’s 53,400-capacity Etihad Stadium and the women’s side’s 7,000-capacity Joie Stadium, as well as the facilities of the respective sides.

Additionally, Manchester City and Rexona will collaborate on co-branded promotional content across each’s respective social media and digital channels.

Peter Laundy, senior vice president of partnerships at Manchester City’s City Football Group owners, commented: “Across the years, our partnership has grown from strength to strength, driven by a shared commitment to performance and innovation.

“We’re excited to build on our work together to date, as we continue to deliver impactful campaigns, leading content, and special experiences for our fans across the world.”

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The brand has been a partner of the 10-time English top-flight champions since 2018, with the side having won five Premier League titles over the course of the partnership.

In 2020, the deal was expanded to cover the Manchester City women’s team, which plays in England’s top-tier women’s category, the Women’s Super League.

Unilever, via the Dirt is Good brand, is also a partner of Manchester City’s Premier League rivals Arsenal, with whom the company renewed its partnership for another two years earlier in October.

Outside of the Premier League, Rexona is a prominent player on the global soccer sponsorship stage.

Back in February, the brand returned to sponsor the iconic Copa Libertadores and secondary Copa Sudamericana South American international club competitions.

Rexona was also a partner of the Copa America national teams competition in 2024, as it was staged in the US.

Perhaps most prominently, Rexona will partner with the upcoming 2026 FIFA men’s World Cup and 2027 FIFA Women’s World Cup, both of which the brand will partner with through a wider Unilever sponsorship of FIFA events.