The Red Tiger Marketing agency has strengthened its portfolio after adding the Fiji Rugby governing body to its list of clients.
Fiji Rugby has brought in Red Tiger Marketing to support the organization’s commercial strategy and partnership development as it looks for long-term growth.
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Specifically, Red Tiger Marketing is tasked with developing a structured commercial strategy, focused on sponsorship acquisition, right packaging, valuation, and long-term partner alignment across its men’s and women’s programs.
The governing body said the partnership will also support its broader objectives across community programs, player pathways, and the continued development of women’s rugby, ensuring that any commercial growth impacts all levels of rugby.
RTM co-founder Laurance Miller said: “Fiji Rugby is one of the most authentic and respected brands in world sport. There is a clear opportunity to build a commercial programme that reflects the union’s values, protects its identity, and creates long-term value for both the sport and its partners.”
The appointment comes at a crucial time for Fiji Rugby with the country’s men’s team, the Flying Fijians, set to compete in the inaugural Nations Championship from 2026.
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By GlobalDataFiji Rugby said it is keen to grow its commercial footprint on the back of its participation in the tournament and expanded international calendar, describing it as an opportunity to elevate its team’s global presence.
Lailanie Burnes, board member (commercial) at Fiji Rugby, said: “Fiji Rugby is entering one of the most exciting periods in its history. Our teams are competing consistently at the highest level, and there is growing global interest in what Fijian rugby represents on and off the field. This partnership is about building the right commercial foundations to support our athletes, our communities, and the future of the game in Fiji.
“We are focused on attracting partners who understand our values and want to be part of a long-term journey. Red Tiger brings a strong track record in elite sport and a clear understanding of how to build sustainable commercial models that support performance.”
The Nations Championship is set to feature 12 of the world’s top rugby nations, having been set up as a joint venture between the European Six Nations collective (England, Scotland, Wales, Ireland, France, and Italy) and the main southern hemisphere rugby nations of New Zealand, South Africa, Australia, and Argentina.
Two more nations will be invited to compete in the tournament, with Fiji and Japan confirmed for the inaugural edition last week. Matches will be played in July and November every two years.
The tournament will entail a series of group stage games to decide seedings, before the sixth-ranked Six Nations team plays their southern hemisphere counterpart (fifth plays fifth, and so on). A Grand Final will then be held between the top two nations.
For this year’s edition, Fiji will host northern teams during the July window before travelling north later in the year. The tournament concludes in London with a finals weekend at Allianz Stadium, where rankings will determine the final matchups and the championship crown.
July will see Fiji face Wales, England, and Scotland.
Meanwhile, the new partnership comes shortly after RTM announced a new agreement with Volleyball World, the commercial body managing global volleyball rights.
Under the long-term partnership, Red Tiger Marketing will work closely with Volleyball World’s senior leadership team to support the development and delivery of its global commercial strategy, with a focus on sponsorship, strategic partnerships, and brand-led growth initiatives.
Red Tiger was officially launched by former Manchester United chief executive Richard Arnold Miller and sports industry innovator Miller in May last year, but had been in operation before October 2024.
In terms of its other partnerships, Red Tiger was brought in by The Curling Group (TCG) last year to assist in the launch of The Rock League.
The competition, unveiled in April 2025 this year, will launch in April 2026 and aims to be the first "truly mixed-gender professional sports league, with men and women competing together on the same teams at the highest level."
Red Tiger is responsible for developing the league's commercial program, engaging strategic partners, designing the events themselves, supporting valuations, and developing global partnerships.
