The Professional Fighters League (PFL), the international mixed martial arts (MMA) promotion, has launched a new direct-to-consumer (DTC) app to air live events and fights from its regional leagues.
The platform will be free for users in the US to watch events from competitions, including the regional PFL Europe, PFL MENA, and PFL Africa leagues.
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Globally, the new PFL App will feature PFL information, entertainment, and fan engagement tools, including fights and fighter information, advanced analytics, fan rewards and games, and behind-the-scenes content.
PFL has partnered with digital streaming platform ViewLift to launch the DTC offering.
The upcoming PFL International League fights are PFL MENA on July 4 in Riyadh, Saudi Arabia, PFL Europe on July 5 in Brussels, Belgium, and PFL Africa on July 19 in Cape Town, South Africa – the debut event for the Africa league.
Peter Murray, PFL CEO, said: “We’re putting the power directly in the hands of MMA fans. For the first time, fans in the US can watch PFL MENA, PFL Europe, PFL Africa, and PFL Pacific live and free, all in one place.
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By GlobalData“The PFL App is a major investment in our global league strategy and in delivering a deeper, more connected and centralized experience for our fans.”
The PFL App is available on the Apple and Google Play stores, as well as online, and will roll out across OTT devices, including Apple TV, Roku, and Amazon Fire TV, later this year.
Last month, continued its global expansion with the launch of its fourth regional league, PFL Pacific, covering Australia and New Zealand.
