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November 21, 2022

PFL hires F1’s Boyadjieva as VP of international event operations, GM of PFL Europe

She will lead the MMA series' new regional league in Europe as part of a wide-ranging role.

By Tariq Saleh

The Professional Fighters League (PFL), the US-based mixed martial arts (MMA) series, has appointed Julia Boyadjieva as vice president of international event operations.

She will also serve as general manager of PFL Europe, the new regional league recently launched under a joint venture with international subscription sports streaming service DAZN.

Boyadjieva has more than 18 years of experience planning and executing high-profile sports and entertainment events. She joins PFL from top motor racing series Formula 1 where she served as head of promoter relations.

Previously, Boyadjieva spent nine years at the WWE wrestling promotion as senior director of live events international where she was responsible for managing the company’s portfolio of events spanning Europe, the Middle East, Africa, Asia Pacific, and Latin America.

PFL Europe is due to launch in 2023 as part of the series’ ongoing expansion.

Peter Murray, PFL chief executive, said: “As the PFL business and brand continue to scale globally, we are thrilled to have Julia Boyadjieva join our executive team.

“She brings a great deal of experience spearheading the execution of major international live events and fan experiences for some of the world’s largest sports and entertainment properties. Julia will provide invaluable leadership.”

Boyadjieva added: "I am delighted to join the Professional Fighters League to further expand its international footprint, lead the launch of PFL Europe as well as stage premium MMA events across the globe.

“I’m looking forward to contributing to the international growth of such a dynamic, innovative, and revolutionary global sports league.”

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