The Red Bull Racing heavyweight Formula 1 team will continue to be title sponsored by Oracle after agreeing an extended deal with the technology giant.
Through a multi-year deal renewal and expansion unveiled today, the UK-based outfit will continue to be officially called Oracle Red Bull Racing.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
In addition to the existing five-year deal between the two parties, meanwhile, Oracle products and services are now fully involved in the debut of the Red Bull-developed power unit, which the team's cars will use for the first time during the upcoming 2026 season (which will get underway in Australia early next month).
Red Bull has said the Oracle Cloud Infrastructure and Oracle AI products will underpin the power unit debut, as well as "advanced race-strategy simulations, and a pioneering AI-powered strategy agent."
Major power unit regulation changes are set to be introduced this coming season (as are a swathe of alterations to other elements of the series), leading to the cars essentially becoming lighter and smaller. The cars are also set to be powered as hybrids from now on.
In addition, the Oracle Fusion Cloud Application will be utilised by the team across HR, finance, and marketing operations.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataOracle first became Red Bull Racing's title partner in 2022, through a deal running for five seasons and valued by GlobalData Sport at $60 million annually.
Red Bull Racing finished third in the 10-team F1 constructors' championship last season.
Laurent Mekies, chief executive and team principal at Red Bull Racing (who took over after the sudden departure of long-time supremo Christian Horner last season), said: "Our partnership with Oracle has been hugely successful, and we are delighted that we will continue together into this new era for F1.
"We rely on Oracle's invaluable expertise to help us understand and optimise countless variables with greater precision and speed than the competition."
The F1 side has been commercially active recently – last week, credit card giant Visa announced a multi-year renewal and expansion of its deal with Red Bull Racing, as well as with the junior Racing Bulls team.
Red Bull's main F1 side also recently struck a long-term global partnership with Damac Properties, the UAE-based private real estate developer.
Elsewhere in the world of sporting partnerships, Oracle has a deal in place with international sailing series SailGP through the end of this year.
Fellow F1 side McLaren has also been busy commercially in the last 24 hours, bringing in the United Arab Emirates' national airline Etihad as a new partner.
Etihad branding will be prominent across the McLaren car during the 2026 season, and on the drivers' helmets.
The deal also includes "extensive digital and experiential rights," which will enable the pair to put on fan experience activations throughout the length of the deal.
In addition, Etihad will put the McLaren livery and brand on one of its aircraft later this year.
The overall agreement also includes the McLaren outfit from the Hypercar class of motor racing's FIA World Endurance Championship.
Earlier this month, McLaren Racing – F1 constructors champions last season, with Lando Norris as the drivers' champion – extended its partnership with Dell Technologies, the US-based computer technology company.
February has also seen the UK-based outfit agree a multi-year partnership with security and AI operations company Rubrik.
Elsewhere in F1, the Mercedes team has expanded its tie-up with life coaching firm BetterUp to include its entry in F1 Academy, Formula 1’s all-female single-seater racing series.
Through the expansion, every member of the Mercedes F1 Academy team, including driver Payton Westcott, will have full access to BetterUp’s Human Transformation Platform.
BetterUp branding will also feature on Westcott's race suit. The company first partnered with Mercedes in 2024.
