Octagon, the USA-based international sports and entertainment agency, has launched a new unit dedicated to supporting athletes and coaches beyond their sporting careers.

The Career Development, Advancement and Transition division is headed up by a team of four led by new Octagon recruits Brad Daugherty, the former NBA star, and Marvin Lewis, the ex-NFL coach, alongside agency stalwarts Mike Liut, the former NHL player, and Eddie Pope, the retired US soccer international.

It will enhance Octagon’s established talent management business by helping clients secure new roles and leadership positions with teams, leagues, broadcasters and Fortune 500 companies when they are no longer playing or coaching.

The division also aims to contribute to greater diversity at senior levels in sport, entertainment and business by connecting clients with team owners, league leaders and C-suite industry executives and decision-makers.

Emphasising the need for the new operation, Phil de Picciotto, the founder and president of Octagon, said: “Career development, advancement and transition are among the most daunting challenges facing talent today. We are unifying our capabilities in this important area around leaders of the highest regard, from within Octagon and outside, who understand the pressures and unique circumstances of talent.

“Marvin, Brad, Mike, and Eddie have enormous experience and credibility in navigating today’s sports business and societal landscapes, and are passionate about utilizing their experience, status and circles of influence to provide mentoring, career guidance, and life coaching to our clients with the objective of fostering their personal and professional growth.”

Octagon, which has 50 offices in 20 countries, represents more than 900 sporting and entertainment figures and properties around the world, as well as working with leading brands and Fortune 500 companies on commercial partnerships.