Octagon, the international sports and entertainment agency, has promoted Simone Errey to managing director, Australia.

Errey, who has worked at the company for over a decade, was formerly head of operations for the Asia-Pacific region.

In taking up the new role, Errey, who will be based in the company's Sydney office, will oversee Octagon's local creative, planning, strategy, commercial consulting, client services and production teams.

She will also retain a key position on the APAC senior management team.

The appointment comes with the region consolidating its status as a leading destination for major sports events, with Brisbane in Australia having this month been confirmed as the host of the 2032 Olympic Games.

Aykan Azar, managing director at Octagon APAC, said: “In her 13 years at Octagon, Simone has proven herself pivotal to the evolution of our agency, the launch and growth of new markets, and award-winning creative campaigns; so I have no doubt that in this role she will have the same unique kind of influence and impact, to raise the bar for the industry, our teams, and the work we create for our clients.

"Being able to promote Simone affirms the enormous talent that we've been able to nurture from within our ranks. She joins good company amongst an essentially strong group of female leaders we have across our agency, and hopefully provides inspiration for other women in our industry."

Errey added: “Over the many years, and many roles I have played, I have been exceptionally lucky to find myself working with clients who were willing to push beyond the expected, and re-think how traditional sponsorships or partnerships could help them tell a story – one that people actually cared to listen to.

“Right now, there is no better time to be in the business of helping brands find a meaningful role that connects people with their passions through creativity. With the brilliant news that Brisbane will host the 2032 Olympic Games, Australia is now looking at a decade-plus run of exceptional events which will attract the attention of billions.”

Alongside Errey’s appointment, the agency has made other changes to its leadership team including promoting Kristy Jones to business and client director, Australia, and David Gregory to strategy director, APAC, while Tom Healey will continue to oversee key clients and business development having recently returned to Australia from Octagon Japan.

Prominent Octagon clients in Australia and beyond include Mastercard, Cisco and ANZ.