Ice hockey’s NHL has renewed its long-running partnership in Canada with coffee chain Tim Hortons.
Through the multi-year extension, Tim Hortons will continue having a national marketing presence across league touchpoints in Canada, including the NHL's linear, digital, and social channels, digitally enhanced dasherboards, camera-visible in-arena inventory during games and events, and broadcast integrations across Rogers in Canada.
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The chain maintains its status as the official coffee and coffee-based beverages, tea, hot chocolate, breakfast, and baked goods of the NHL in Canada.
Tim Hortons also returns as the title sponsor of the NHL Heritage Classic, marking the seventh time the Canadian brand has put its name to the event.
The league announced yesterday that the Winnipeg Jets and Montreal Canadiens will face off outdoors in the 2026 edition.
The eighth NHL Heritage Classic will take place at Princess Auto Stadium in Winnipeg, Manitoba, on October 25.
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By GlobalDataTim Hortons, which has been an NHL partner since 2010, will also continue to create fan engagement initiatives.
