American football’s elite NFL has agreed a multi-year extension to its partnership with the technology, media, and entertainment company Cosm on a multi-year basis.
Cosm will continue to showcase all of Amazon Prime’s Thursday Night Football slate, ESPN’s Monday Night Football games, and all Sunday night games on national network NBC, with select additional fixtures from broadcasters CBS and Fox.
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These broadcasts will be shared in Cosm’s ‘shared reality’ concept, which sees it produce feeds for this at its research and development facility in Salt Lake City, Utah, drawing from both the host broadcaster’s feed as well as its own 360 and 210-degree cameras station at NFL fixtures.
This deal, first established ahead of the 2024-25 campaign, will once again feature post-season playoff games and the season-ending Super Bowl showcase.
Cosm will showcase games at its two current locations, Los Angeles, California, and Dallas, Texas, with its facilities boasting 12K+ LED screens inside 360-degree domes that it stated give viewers a “fully immersive” experience, while its third venue, in Atlanta, Georgia, will open in early 2026.
Speaking on the partnership, Cosm president and chief executive Jeb Terry commented: “This multi-year partnership with the NFL and its broadcast partners underscores our shared commitment to fans – delivering an unforgettable live game experience that champions innovation and fandom.
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By GlobalData“With multiple high-resolution immersive camera angles from the sideline to the end zone, integrated broadcaster commentary and live TV feeds, NFL gamedays at Cosm offer a unique shared reality experience where fans can celebrate watching NFL football together.”
Going forward, a fourth Cosm venue will be opened in Detroit, Michigan, later in 2026, and a fifth in Cleveland, Ohio, in 2027.
Sport is the core of Cosm’s offering, as indicated by similar deals with basketball’s National Basketball Association (NBA) and mixed-martial arts promotion UFC in 2023.
The NBA was, at the time, the first professional sports league to partner with Cosm.
Cosm is also partnered with the TNT Sports broadcaster to showcase its sports rights that include NBA games, the NHL’s Stanley Cup playoffs, and several soccer matches involving the US men’s and women’s national teams.
