US-based digital media company Motorsport Network has become a partner of Nascar, the top-tier US stock car racing organization.
Through the tie-up, Motorsport Network will act as a distribution partner for a range of original Nascar-created content, including the 'Inside the Race' in-house podcast produced by the Nascar Studios division.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
In addition, Motorsport Network personalities and talent will appear on digital content produced by Nascar.
It comes as an enhancement to the existing digital content strategy planned by the series.
Specific Motorsport Network brands include outlets such as Motorsport.com, Autosport, and Motor1.
Tim Clark, executive vice president and chief brand officer at Nascar, explained: "Motorsport Network reaches passionate motorsports and automotive fans around the world, making them a great partner to help us share Nascar's biggest moments, stories, and personalities with both existing fans and new audiences, especially globally. We’re looking forward to working together to grow the sport."
In terms of Nascar's media tie-ups, in late May, the series extended its long-running radio broadcast rights agreement with the national satellite and online distributor SiriusXM. This renewal ensures that SiriusXM’s North American channels continue to offer race-by-race coverage spanning all three of Nascar’s categories: the top-tier Nascar Cup Series, the secondary O'Reilly Auto Parts Series, and the Craftsman Truck Series of pickup-truck racing.
The 2026 Nascar Cup season got underway in mid-February and will come to a close in Miami in early November with the Championship Race.
Dan Owen, Motorsport Network's global chief commercial officer, added: "By combining Nascar's iconic brand and passionate fan base with Motorsport Network’s global reach, premium content, and commercial expertise, we’ll be delivering value well beyond traditional media.
"This creates exciting new ways for brands to engage authentically with the fan community, and we look forward to working with both existing and new partners."
Motorsport Network Media was acquired by leading private investment firm GMF Capital in June 2023.
