The promoter of motorcycle racing’s elite MotoGP series, has announced the restructure of its commercial team, with the appointment of Borja de Altolaguirre as the new head of sponsorships.
De Altolaguirre joined MotoGP promoter Dorna Sports in 2025 as the director of global alliances, having previously served in similar roles at French soccer giants Paris Saint-Germain (2022), and basketball’s elite NBA (2015-2021).
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Marc Saurina, who has been global head of commercial partnerships for Dorna Sports since May 2021, will now refocus his efforts on the WorldSBK category, which Dorna also promotes.
Saurina joined Dorna in 2004 as sponsoring manager, and has since served as WorldSBK commercial, marketing and media director (2013-2021).
Elsewhere, Daniel Ruiz will step into a new role as the head of Dorna’s hospitality and licensing division, having joined in 2025 as commercial strategy director from sportswear giant Nike.
These changes highlight the ongoing personnel shift at Dorna since its €4.2 billion ($4.9 billion) acquisition by Liberty Media in July 2025.
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By GlobalDataOver the past few months, Liberty's takeover has also resulted in several significant personnel changes at Dorna, including Chase Carey (former head of the F1 Group) coming in as the new president, replacing the previous incumbent, William Jackson.
The most recent change was the departure of chief commercial officer, Dan Rossomondo in January after close to three years at the head of Dorna’s commercial business.
A hiring search for Rossomondo’s replacement is still underway at Dorna, and Rossomondo himself remains on hand to provide strategic guidance to chief executive Carmelo Ezpeleta and the management team throughout the transition period.
His tenure saw the development of MotoGP’s new brand identity, the expansion of its commercial operation and the foundations for long-term success, including several major sponsorships, rights deals, and long-term race contracts.
Earlier this week, it was announced that the promoter had rebranded, formally changing its name to MotoGP Sport Entertainment SL.
This brings an end to the Dorna name, which has been an iconic brand across the world of motorsport for over 30 years, though as yet, no public logo for 'MotoGP Sport Entertainment SL' has been unveiled.
Last September, Dorna announced the indefinite suspension of the all-electric MotoE series, launched in 2019 as a supplementary series to MotoGP with a focus on environmentally sustainable racing.
Dorna has said, however, that it will continue to assess the motorcycle industry going forward, and could resurrect MotoE in the future, should the “relevance of electric motorcycles – or any other alternative sustainable technology – increase in the future.”
