North America's Major League Soccer (MLS) has brought in US financial technology heavyweight Chime as a new commercial partner.
Through a deal unveiled today, the California-based firm has struck its first major deal in professional soccer – becoming the retail banking, credit card, and debit card partner of MLS in the US.
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The partnership has been announced with the 2026 MLS season set to get underway on Saturday (February 21).
Key elements of the tie-up involve Chime being allocated as the presenting partner and jersey branding rights for the MLS All-Star Game on July 23, as well as season-long integration on MLS platforms, at live events, and fan experiences.
In addition, there will be "national contextual advertising," a co-branded content series featuring behind-the-scenes stories on MLS players and other personalities, and branding across in-stadium signage.
Other MLS partners for the coming season include Audi, Walmart, Polymarket, Continental Tres, Corpay, and Adidas.
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By GlobalData
