The Miami Open tennis tournament has secured several new sponsors, while many brands have also renewed their deals for this year’s edition.
Italian tire brand Pirelli, health and wellness solutions firm Thorne, Brazilian tech company CRMBonus, pet food brand Purina Pro Plan, luxury eyewear brand Oliver Peoples, travel agency MundoTenis Tours, and Vanda Pharmaceuticals have come on board as new partners.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The companies will have a brand presence and activate across the tournament, which begins this weekend.
As an official partner, Pirelli will be tracking serve speed with on-court visibility, digital initiatives, and fan engagement activations.
Under a multi-year deal, Thorne will be the tournament's exclusive vitamins, minerals, and supplements partner.
Thorne will be integrated across the full tournament ecosystem, from athlete preparation spaces to global broadcast visibility. On-site, select Thorne products will be featured in player locker rooms, alongside branded shaker bottles.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataMeanwhile, presenting partner Itau is among a roster of returning platinum sponsors, including Public Investment Fund (PIF), Cadillac, Betway, Emirates, Lacoste, Stella Artois, La Roche-Posay, Disney Cruise Line, and DoorDash.
Partners who have renewed for this year’s tournament include Baptist Health, PNC Bank, Sea-Doo, Publix, Moroccanoil, Parmigiano Reggiano, and Siggi’s.
The 2026 Miami Open, which features on both the men's ATP and women's WTA tours, will take place between March 15 and 29 at Hard Rock Stadium.
This year’s event will be the first under new ownership after Mari, the new sports and entertainment holding company led by Endeavor chief executive and co-founder Ari Emanuel, acquired the tournament in October 2025.
The group took control of the tournament from sports and entertainment Endeavor for over $1 billion. As part of that deal, Mari also acquired the Madrid Open, as well as specific women's WTA events such as the Abu Dhabi Open, the Citi DC Open, and the SP Open.
Stephen Ross, owner of the NFL’s Miami Dolphins, is a principal investor and co-owner in this new structure, while other Mari backers include funds managed by Apollo, RedBird Capital Partners, Qatar Investment Authority, and Ares Management.
