Mercury13, the women’s soccer-focused investment group, has announced the departure of co-founder, co-CEO, and figurehead, Victoire Cogevina Reynal.
The multi-club ownership group has now said the process to identify a new chief executive is underway and will provide an update on the process in due course.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The group will be led by majority owner, Avenue Sports, and board directors Todd Marcy, Brian Lasky, and former US women’s national team soccer player and sports investor Lauren Holiday.
On Reynal’s departure, Holiday said: “We are thankful to Victoire for her contribution to Mercury13’s growth. Mercury13 and its clubs are in a strong position to capitalize on the unique opportunities presented by the continued growth of women’s football.”
Mercury13 first entered the soccer ownership space with the acquisition of Italian Serie A side FC Como Women in March 2024.
Since then, the business has expanded, with the group attracting investment from The Avenue Sports Fund, at which point it identified England as the destination for its next purchase.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataIn September 2025, meanwhile, Mercury13 acquired a majority stake in English second-tier side Bristol City Women.
Other notable investors behind the firm include Italian soccer legend Giorgio Chiellini, former Spain international Juan Mata, former England women’s international Eniola Aluko, former FIFA chief innovation officer Luis Vicente, and prominent UK businessman Sir Martin Broughton, among others.
When it first launched in early 2023, Mercury13 announced its intention to eventually spend $100 million in buying up women’s soccer clubs from Europe and Latin America.
It is understood that the company would ideally like to own one club from each of the main four women’s leagues across Europe.
