View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
  2. Media
August 2, 2022

Premier League and IMG Replay renew long-running video archive deal

The English top-flight has extended its decades-long relationship with the global agency to distribute its iconic moments.

By Tariq Saleh

IMG, the international sports marketing agency, has extended its long-standing, exclusive global partnership with English soccer’s Premier League to manage, license, and market its video archive, until 2025.

Under the renewed representation agreement, all upcoming match coverage and interviews over the next three seasons – from 2022-23 to 2024-25 – totaling 1,140 matches, will be made available on the IMG Replay digital archive platform.

IMG has represented the Premier League archive for the past 20 years.

Iconic moments and goals from the Premier League’s history, covering 11,646 matches and more than 30,000 goals over 30 seasons, are now available as a fully digitized archive to be licensed via IMG Replay.

Paul Molnar, Premier League chief media officer, said: “We’ve forged an extremely successful partnership with IMG over the past 20 years, and are pleased to continue that working relationship over the coming seasons.

“IMG has proved itself a trusted partner in delivering the very best of the Premier League’s moments around the world, and we look forward to driving further growth together beyond 2022.”

Tom Barnes, vice-president of IMG Replay, added: “IMG Replay plays host to the best sports video archives from around the world, connecting storytellers to the moments that matter.

“We’re thrilled to continue our long-standing partnership and cement IMG Replay as the home of the Premier League’s most iconic moments.”

IMG Replay claims to be one of the largest sports archives in the world with more than 400,000 hours of footage.

The platform manages, markets, and distributes footage and archive programming on behalf of sports rights-holders such as men's tennis' ATP Media, golf's European Tour, the International Olympic Committee, the Bundesliga, UFC, and Wimbledon.

Meanwhile, VertiCast, the vertically integrated media company in the Caribbean, has officially launched new channels in the region armed with rights to the Premier League for the next three seasons.

The CSport and CSport 2 channels went live yesterday (August 1) and are being carried by over 40 cable operators regionally.

The channels have exclusive rights to broadcast all 380 games each year from the Premier League from the start of the upcoming 2022-23 season through to 2024-25.

In addition to the English top-flight, the channels hold broadcast rights to this year’s FIFA World Cup in Qatar, the UEFA Nations League, and the UEFA European Championships in 2024 and 2028.

Outside of soccer, VertiCast has rights to American football’s NFL.

The CSport and CSport 2 offerings will be carried in the Caribbean by operators in Antigua and Barbuda (CTV), Barbados (MCTV), Bermuda (One Communication, TeleBermuda), Cayman (Logic), Guyana (E-Networks), Jamaica (Jamaica Association of Community Cable Operators), Trinidad & Tobago (AMPLIA), St. Kitts & Nevis (the Cable), and the Bahamas (Rev).

VertiCast will also launch a CSport app this month where viewers will get access to full matches, highlights, and statistics from the Premier League, NFL, and other sports content.

The company said it will continue to add to and extend its cable distribution network as well as offer direct access to CSport content via its website.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to your inbox every weekday. The industry's most comprehensive news and information delivered to your inbox every Thursday.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Sportcal