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June 17, 2022

OneFootball and PSG team up in global content deal

OneFootball, the international soccer portal, has agreed a new global content partnership with French giants Paris Saint-Germain.

By Tariq Saleh

OneFootball, the international soccer portal, has agreed a new global content partnership with French giants Paris Saint-Germain.

Under the deal, announced today (June 17), the Ligue 1 club’s exclusive original content will be available on the OneFootball platform.

The content, which will include daily news and videos, will be available to users for free and appear in the user’s news stream as official club content, identified by the PSG logo.

OneFootball claims to have a global audience of more than 100 million monthly active users and a video distribution network of over 110 premium publishers.

Paris Saint-Germain has been a shareholder in OneFootball since December 2020, alongside several other major clubs.

Tom Mueller, OneFootball's vice president of partnerships, said: “Having firmly established itself as one of the biggest clubs in world football, we can’t wait to bring more content from PSG's squad to the platform as we welcome the club to OneFootball's network.

“Our ambition at OneFootball is to help the new generation of young, highly-engaged football fans get closer to the clubs they love. We’re delighted that the Ligue 1 champions are joining the OneFootball family and look forward to bringing more football news from France to our community.” 

Marc Armstrong, chief partnership officer at PSG, added: “One of the youngest clubs of elite world football, Paris Saint-Germain is the club of the new generation, always innovating and exploring new territories.

“As such, we are especially strong on all digital platforms with the aim to offer young fans exciting original content. We are delighted to work alongside OneFootball to speak to an ever-growing audience.” 

Meanwhile, OneFootball has expanded its partnership with NSports, the Brazilian streaming service, to provide coverage of the domestic third-tier Brasileiro Serie C.

The soccer platform will offer single-match, pay-per-view access for over 45 Serie C games this season.

Fans in Brazil will have access to five matches per round, streamed live in Portuguese on the OneFootball platform.

The streaming service will provide its users with the live feed produced and branded by NSports. Fans can watch the live action for R$10.90 ($2.15) per match.

In addition to the paid offering, OneFootball will also show highlights of the matches, as well as other content from the competition.

Content will be available via OneFootball’s owned and operated platforms, as well as its video distribution network, which claims to deliver over 15 million monthly views in Brazil alone.

Earlier this year, NSports agreed a two-year broadcast deal with OneFootball to provide the soccer portal with live coverage of Brazil’s Campeonato Paranaense and Campeonato Catarinens competitions for the 2022 and 2023 seasons.

The enhanced agreement with NSports strengthens OneFootball’s Brazilian soccer portfolio which includes a recently announced multi-territory distribution partnership for the top-flight Brasileirão Serie A with the league’s worldwide distribution partner, the South American marketing agency 1190 Sports.

Last month, OneFootball, partnered with Brazilian commercial broadcasting giant Globo to show highlights from top domestic competitions.

The portal also has club partnerships in Brazil with Bahia, Corinthians, Santos, Red Bull Bragantino, and Internacional, as well as a tie-up with the Brazilian Football Confederation.

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