Globo, the Brazilian commercial broadcasting giant, has signed a broadcast agreement with the World Surf League that will see its SporTV channel become surfing’s broadcast home in the country from 2022 until the end of 2024.
The deal covers WSL’s Championship Tour, Challenger Series, Big Wave and Longboard Tour events, as well as various series and documentaries produced by WSL Studios.
It includes multi-platform coverage on TV Globo, Globopay, ge and Canal OFF, as well as on WSL’s digital platforms.
Eduardo Gabbay, sports channel director at Globo, said: “Our cross-platform coverage will bring more visibility to the sport, offering relevant content to thousands of surfing fans across the country, in addition to attracting new consumers to the modality.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below formBy GlobalData