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November 12, 2021

Eleven lands rights to World Padel Championship in Belgium

Eleven, the international subscription broadcaster, has acquired rights in Belgium to the World Padel Championship, the upcoming series for the racket sport.

By Tariq Saleh

Eleven, the international subscription broadcaster, has acquired rights in Belgium to the World Padel Championship, the upcoming series for the racket sport.

The broadcaster will provide live and exclusive coverage of the competition via its OTT platform. 

The deal was brokered by BeIN Sports, the Qatar-based international sports broadcaster which has been appointed as the event’s global sales partner, with responsibility for securing worldwide coverage of the event across regions its own network does not cover.

The 15th edition of the world championship will be held in Doha, Qatar from 15 to 20 November.

The 2021 championships mark the first time the event takes place in the Middle East, a region seen as key in terms of the sport’s overall global expansion plans.

The tournament, organised by the Qatar Tennis, Squash and Badminton Federation, will feature 320 players from 16 countries battling it out.

Guillaume Collard, Managing director of Eleven Belgium and Luxembourg and Eleven group chief rights acquisitions and distribution officer, said: “Padel is proving to be a fantastic spectator sport with a fast-growing audience. We’re delighted to be championing the sport to our subscribers across Belgium.”

Earlier this week, it was announced that BeIN has secured exclusive coverage rights across 37 countries in the Middle East, North Africa, Asia-Pacific and North America to the World Padel Championship.

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