The high-profile Matchroom Boxing events promotion has entered a new partnership with Roc Nation Sports (RNS), the entertainment and sports management company, to expand its global footprint and unlock commercial opportunities.
As a strategic partner, RNS will work to expand Matchroom Boxing’s global reach through media amplification, while supporting the promotion’s search for new sponsors and partners.
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Along with its global ambitions, RNS’s focus will be on boosting the promotion’s visibility within the lucrative US market and unlocking long-term partnership opportunities for the business.
Matchroom’s attention towards the US comes just after the launch of its ‘Matchroom: The Greatest Showmen’ documentary on streaming giant Netflix and ahead of a major fight night at the Xfinity Mobile Arena in Philadelphia.
Matchroom Sport chairman Eddie Hearn said: “Roc Nation Sports International is a powerhouse brand, and their expertise in culture and storytelling will be invaluable as we work to connect with a wider audience and enhance our brand presence.
“This collaboration will help us amplify our schedule of events and tell the stories of our fighters in a new and exciting way – especially as we continue to enhance our footprint in the US and across the globe.”
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By GlobalDataMatchroom boasts one of the strongest stables in boxing, with global stars such as two-weight undisputed world champion Katie Taylor, undisputed light-heavyweight world champion Dmitry Bivol, and British icon Anthony Joshua among the numerous major names on the roster that would be ripe to exploit for social media gain.
Michael Yormark, Roc Nation Sports International president, added: “Matchroom is one of the most powerful brands in global sport, and they are constantly shaping the world of boxing.
“We are super excited to support the next chapter of their growth and assist them with our market expertise stateside as they look to increase their recognition and brand presence.”
The new partnership comes seven months after Matchroom hired brand marketing agency Ten Toes to lead its digital media strategy. In the same month, the promotion announced it had appointed events and ticketing firm Victory Live as its global ticketing and event management partner.
Last year, Pitch International, the UK-based sports marketing agency, announced it had acquired a minority stake in Matchroom Sport, the parent company of Matchroom Boxing, which is majority owned by the Hearn family.
Under that deal, the two parties collaborate on international media rights, global events, and major sports sponsorships across the Matchroom Group portfolio – including Matchroom Boxing, the Professional Darts Corporation, World Snooker, and Matchroom MultiSport.
Founded in 1982, Matchroom has gone from strength to strength over the years and now has a major presence in the likes of boxing, darts, and snooker, as well as a host of smaller interests elsewhere.
Among its most significant moves in recent years have been the agreement of a $1-billion boxing tie-up in the US with the international sports streaming platform DAZN (which was extended last year and has subsequently been built upon in Canada, Italy, Spain, and the UK) and the securing of British heavyweight boxing star Anthony Joshua for the remainder of his career.
The company claims to promote more than 600 event days and over 2400 hours of original programming per year.
