English Premier League soccer giants Manchester City have posted a loss for the first time since the Covid-19 pandemic for the 2024-25 financial year, with overall revenue also falling.
The Premier League club reported a loss of £9.9 million ($13.3 million) for the year ended 30 June 2025. The club posted a £73.8 million profit in the prior year.
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City had claimed a profit for every season since the 2014-15 campaign, barring the Covid-impacted 2019-20 campaign that saw most clubs make losses.
The club generated revenues of £694.1 million, ending two successive years of record income for the club, after bringing in £712.8 million for the 2022-23 fiscal year and £715 million in 2023-24.
The 2024-25 season was Manchester City’s first trophyless campaign for eight years. After winning a fourth consecutive Premier League title in the season prior, the club finished third in the Premier League and was knocked out of the UEFA Champions League club competition at the early play-off stage. City also lost the FA Cup final to Crystal Palace.
Manchester City chairman Khaldoon Al Mubarak said: “I believe that we may look back on this year as one that was pivotal for the ongoing and long-term strengthening of the club.
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By GlobalData“There is no doubt that last season’s football results were less than we had hoped for. In the world’s most competitive league, no team can expect to win every year, and I am confident that the lessons from the challenges that we have faced over the last 12 months will only make us stronger as a club.”
Matchday revenue for the year was £75.1 million, a slight decrease of £500,000 compared to the previous year.
Broadcasting revenue stood at £278.6 million, a drop of £16.1 million, largely due to the team’s early exit from the Champions League, having reached the quarter finals in the prior year.
Premier League broadcast revenues were also down, with fewer games involving Manchester City selected by UK broadcasters for live coverage towards the end of the season, and the club finishing in a lower position this year.
These declines were partially offset by FIFA’s revamped Club World Cup, with income from the participation fee and prize money relating to the three group stage games recognised for the current year.
Commercial revenue for the year was £340.4 million, a decrease of £4.3 million over 2023-24.
A key commercial agreement announced after the reporting period saw Manchester City and German sportswear manufacturer Puma extend their kit supply deal.
The long-term deal, reportedly set to span more than 10 years, is said to be the most lucrative such deal in Premier League history, with a reported value of £100 million per season, if the contract lasts the minimum 10 years.
The deal will run through at least the 2034-35 campaign, with Puma to manufacture all Manchester City men’s, women’s, and youth category kits as well as associated apparel and teamwear.
In September, Manchester City agreed a settlement with the Premier League regarding their drawn-out legal battle over associated party transactions (APT).
This relates to a challenge the Manchester club made against the APT rules in 2024, in which they argued the regulations covering deals made by teams with companies linked to their owners were unlawful.
However, City admitted and accepted that these rules – laid down by the 20-team Premier League to prevent clubs from benefitting unfairly through loose association with other entities controlled by their owners – are valid and binding.
This case is separate from the disciplinary hearing, which took place in late 2023, to determine whether City broke over 100 Premier League financial rules over the last 17 years. The club has always denied wrongdoing in that case, and the results of the hearing are still outstanding.
An independent tribunal began hearing that case on September 16 last year.
The charges against City were issued in February 2023, with some of the alleged breaches concerning the alleged disguise of owner payments as fees from sponsors.
Elsewhere, City stated that significant progress was made on the £300 million expansion of the North Stand at the club’s Etihad Stadium, which will raise the stadium's capacity to 60,000 in time for Euro 2028.
The expanded North Stand is slated to open before the end of the 2025-26 season.
Meanwhile, Liverpool have announced a new multi-year global partnership with SAS, in which it becomes the club's official AI marketing automation partner.
Over the course of the partnership, the club will integrate the SAS Customer Intelligence 360 platform and SAS Viya, “enabling greater efficiency and insight across marketing automation, campaign management and data-led decision-making.”
SAS will also explore opportunities to work with the Merseyside club’s LFC Foundation to create dedicated AI and data education initiatives.
Ben Latty, chief commercial officer at Liverpool, said: “Our partnership with SAS represents an important step in how we continue to evolve our marketing approach.
“Integrating their technology will give our team access to powerful tools that will help streamline our work and support better decision-making.
“As the partnership grows, this will allow us to deliver more personalised experiences for our supporters and run even more effective campaigns for the club and our partners.”
