League One Volleyball (LOVB), the nascent North American women’s volleyball league, has strengthened its domestic coverage after securing streaming service Victory+ as a new broadcast partner.
The multi-year agreement will see Victory+ air more than 20 regular-season matches per year, along with select postseason games, including the league’s two postseason events in the 2026 season, free-to-air.
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Victory+ said it will collaborate with LOVB to elevate the viewership experience by blending creator-driven content, experimental formats, and behind-the-scenes storytelling.
All matches and ancillary content will be available for free through a new LOVB content hub on Victory+.
Raquel Braun, LOVB’s chief media officer, has said: “This partnership marks a massive step forward for LOVB and for professional volleyball in the U.S. Together with Victory+, we're making the sport easier to watch, easier to love, and impossible to ignore.
“The platform's national reach and best-in-class technology will help us elevate our athletes and give fans a centralized home for the entire LOVB experience.”
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By GlobalDataThe rights add to the growing portfolio of Victory+, which includes North America’s top-tier National Women’s Soccer League and the American football’s Women’s National Football Conference.
LOVB launched earlier this year with six sides – in Atlanta, Austin, Omaha, Madison, Houston, and Salt Lake City – with all matches aired on the League One Volleyball streaming hub.
International sports broadcaster ESPN then picked up rights for the first season, which ran from January to April. Under that deal, ESPN aired 10 LOVB matches across its networks, while 18 matches also streamed via ESPN+.
Its debut campaign saw significant commercial growth, with matches sold out and merchandise sales surpassing $1 million. League and team social accounts also reached over 29.3 million, with over 191 million impressions and over 39.9 million views of match content across LOVB platforms.
In September, meanwhile, the league and Versant, the media company that is set to house NBCUniversal’s cable television networks, entered a multi-year tie-up.
In terms of outside investment into LOVB, late June saw high-profile sports investors David Blitzer, Peter Holt, and Amy Griffin come in as the owners of the league's Austin team.
The Austin team, which won the league’s inaugural finals, was the first LOVB team to become private, at that point.
In October, it was announced that a franchise in Los Angeles would be established, backed by prominent sports investor and Reddit co-founder Alexis Ohanian, and would enter the league in 2027.
