Visa, the credit card giant and long-standing partner of soccer’s global governing body FIFA, has been unveiled as the latest sponsor of the upcoming Club World Cup competition.
The brand has been named as the official payment technology partner of the revamped tournament, which will feature 32 clubs and be played in the US.
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Through the agreement, Visa will deliver fan-focused activations across the Club World Cup.
Visa has a long-standing global partnership with FIFA, spanning both the men’s and women’s World Cups, as well as the youth, futsal, beach soccer, and esports competitions organised by the governing body.
The financial services heavyweight becomes the fifth Club World Cup partner, joining Bank of America, Coca-Cola, AB InBev, and Hisense, with the quartet also expanding relationships with FIFA to cover the new-look competition.
FIFA stated that additional partners and suppliers are “currently being contracted and expected to be announced in the coming weeks.”
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By GlobalDataThe quadrennial Club World Cup’s new format will see continental governing bodies – apart from the Oceania Football Confederation – receive multiple team slots.
Europe’s UEFA, with 12, will have the most teams. The lineup will include Chelsea, Real Madrid, Manchester City, Bayern Munich, PSG, Inter Milan, Porto, Benfica, Borussia Dortmund, Juventus, Atletico Madrid, and Red Bull Salzburg.
The Club World Cup will kick off in Miami on June 14, with the final in New Jersey on July 13.
Every match will be live-streamed globally for free by the DAZN streaming service after it agreed a broadcast deal with FIFA.
In recent months, DAZN has sublicensed rights to matches in several major territories, including the US, UK, Spain, Italy, China, and Brazil.
