Legends/ASM Global, the premium live experiences company, has renewed its long-standing deal to manage Paycom Center, home to the Oklahoma City Thunder NBA basketball franchise, for an additional eight years.
The new deal extends the company’s 25-year partnership with the City of Oklahoma City.
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As part of the extended agreement, Legends/ASM Global will continue to manage the current Paycom Center for the next three years. The deal also includes management of the new Paycom Center for five years after its scheduled 2028 opening.
Legends/ASM Global’s longstanding relationship with the city began with its management of the then Myriad Convention Center in 2000, as well as the opening of the Paycom Center (formerly the Ford Center) in 2002.
Paycom Center currently hosts the Thunder and Oklahoma City Blue games and previously served as home to the Oklahoma City Blazers (Central Hockey League), Oklahoma City Yard Dawgz (Arena Football League), and the New Orleans Hornets (during the 2005-06 and 2006-07 NBA seasons while displaced from Hurricane Katrina).
Doug Thornton, Legends/ASM Global president of North American venues, said: “It’s an incredibly exciting time in Oklahoma City. Leveraging Legends/ASM Global’s expertise and experience, Paycom Center and the new Paycom Center will continue to be the premier event destination in the region for years to come.”
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By GlobalDataThe Thunder are on the brink of winning their first NBA championship, leading 3-2 in their finals series against the Indiana Pacers. Game six takes place in Indianapolis on Thursday (June 19).
Legends finalized the acquisition of venue management and events firm ASM Global in August last year, having initially struck a deal in November 2023. However, a lawsuit in the US halted progress until mid-2024.
In terms of recent deals, Legends has been hired by Spanish soccer side Valencia to manage hospitality sales for its under-construction Nou Mestalla venue, while English Premier League outfit Aston Villa have tapped the premium experiences company to provide the same service at their Villa Park stadium.
Meanwhile, Legends promoted Matt O’Neil to chief marketing officer of its combined business with ASM Global last month.
