Spanish soccer’s top-flight LaLiga has launched a broadcast rights tender for the Nordic market covering the 2026-2031 cycle.
Covering Denmark, Finland, Iceland, Norway, and Sweden, the request for proposal (RfP) is composed of four rights packages, A, B, C, and D, available to both free-to-air and pay-TV services to bid on.
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The first package covers all LaLiga fixtures in each season on an exclusive basis, as well as ancillary content surrounding the competition – including match highlights, archive footage, and feature content – licensed clips for distribution, and the right to distribute the LaLigaTV Channel offering, either in full or by extracting the content for individual dissemination.
Package B offers five matches per round of LaLiga (half of all matches each season), as well as the aforementioned ancillary content and clips.
The third and fourth packages split the LaLiga matches each season, with D holding the rights to around 30 live matches per year, no more than one per gameweek, each from the latest Saturday kick-off in those gamweeks.
Meanwhile package C will showcase every other game not held by package D, and the pair will split the co-exclusive ancillary content and clips rights, and gain access to one of the two El Clasico derby games each season (the first by package C, and the second by package D with C broadcasting at least 24 hours later).
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By GlobalDataThe deadline for the submission of bids for the packages is March 3, 2026, with the awarding of those packages set for March 10.
Currently, LaLiga rights are split across a number of broadcasters in the region.
In Denmark, commercial broadcaster TV2 has held the rights since 2020, and the rights are also held in Norway by its own (unrelated) TV2 platform.
Meanwhile, Telia, the Stockholm-headquartered telecoms operator, holds LaLiga rights across Sweden and Finland, while in Iceland, the competition is shown by online service Livey.
A number of Nordic players currently ply their trade in LaLiga, including Sweden’s Roony Bardghji (Barcelona), Williot Swedberg and Carl Starfelt (both Celta Vigo), Norway’s Alexander Sorloth (Atletico Madrid) and Orjan Nyland (Sevilla), Denmark’s Andreas Christensen (Barcelona), Finland’s Lucas Bergstrom (RCD Mallorca), and Iceland’s Orri Óskarsson (Real Sociedad).
Other Spanish soccer action is also currently covered in the region, with the Disney+ OTT service striking a deal to showcase the Copa del Rey knockout cup competition across the territories through the 2029-30 campaign.
