Aviation taxi brand Archer has signed up as a commercial partner of the 2028 Olympic and Paralympic Games in Los Angeles, US.
Through the deal, Archer becomes the air taxi provider of the event, and also of the Team USA organization.
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The organizers of the Olympics, and Team USA, will integrate Archer's Midnight eVTOL aircraft across the games, including as a way of transporting VIP guests, fans, and stakeholders, as well as a way of "providing support for emergency services and security."
The Midnight vehicle is a piloted electric air taxi, which Archer is looking to break out as a mainstream transportation service.
The planned Archer network across Los Angeles includes 'vertiport' take-off and landing areas, to be serviced by Midnight air taxis, at several of the key Olympic venues, including the Los Angeles Memorial Coliseum and the stadium in Inglewood that will be used. Other destinations will include "critical visitor hubs" such as Los Angeles International Airport.
In addition, this tie-up includes Archer being given brand access to coverage of the Olympics and Paralympics – both the 2026 and 2028 editions – on domestic broadcaster NBCUniversal, including across the 2028 opening and closing ceremonies.
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By GlobalDataCasey Wasserman, president and chair of the LA28 organizing committee, said: "Our vision is to fundamentally reimagine the Olympic and Paralympic Games experience, and this partnership represents an incredible opportunity to deliver something unprecedented, showcasing the very best of what Los Angeles has to offer on the world stage.”
In terms of commercial partnerships signed around the Los Angeles Olympics and Paralympics, mid-March saw a deal struck with AECOM, the international architecture and engineering services company.
The 2028 games in California will be Los Angeles’ third time hosting the Olympics (previously held there in 1932 and 1984) and the first time hosting the Paralympics.
Mid-April, meanwhile, saw the latest venue plan for the 2028 games released.
