John Deere, the agricultural and forestry machinery supplier, has renewed its long-running event title sponsorship deal with golf’s PGA Tour through 2030.
Through a multi-year extension, the company will continue as the title sponsor of the John Deere Classic.
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The extended agreement also includes a continuance of John Deere’s global official marketing partner program, as it retains its designation as the PGA Tour’s official golf course equipment supplier, official utility vehicle, official mower, official tractor, and official golf course equipment leasing company, as well as the official golf course equipment supplier of the TPC Network.
John Deere is one of the tour’s longest-running title sponsors since 1998.
The 2025 tournament, held at TPC Deere Run in Silvis, Illinois, begins on July 3 and is shown domestically on CBS/Paramount+, Golf Channel, and ESPN+.
Last year's event was won by Davis Thompson for his first career PGA Tour victory.
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By GlobalDataA recent study by the John Deere Classic estimated that the tournament's impact on the Quad City area economy is approximately $70 million annually.
The PGA Tour has renewed several title sponsorship agreements in recent months, including deals with insurance firm Zurich, manufacturing company 3M, and paint and coatings brand Valspar, all of which extended through 2030.
The tour also extended its long-standing marketing partnership with global brewing giant Anheuser-Busch until 2030, and secured new tie-ups with Delta Airlines and food and beverage container brand Stanley 1913.
