Kings League, the international seven-a-side digital-focused soccer competition, has secured $63 million in funding after the close of an investment round led by the Alignment Growth investment company.
This funding round also included further backing from existing investors, including Left Lane, Antifund, Bolt Ventures, and founding company Kosmos.
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Kings League says it will use the new funding to bolster its global ambitions for the Kings League and Queens League concepts, including the launch of a new domestic competition in the United States.
Kevin Tsujihara, co-founder and managing partner at Alignment Growth, will join Kings League’s board of directors, and on the investment he commented: “Our investment in Kings League reflects our conviction that digitally native sports properties are uniquely positioned to capture powerful, long-term growth as younger audiences shift how they discover and engage with sports.”
Djamel Agaoua, Kings League chief executive, added: “We have proven that our model works at scale. This funding allows us to accelerate our expansion, continue innovating the format, and explore strategic M&A opportunities that support our long-term vision. The ambition is clear: to build the leading global platform for creator-led sports and entertainment.”
Alignment Growth’s portfolio of investments also includes youth soccer business Pioneer Sports & Entertainment, sports technology and venue solutions provider PMY Group, TV production company Wheelhouse, and entertainment discovery platform Fever, among others.
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By GlobalDataKings League’s home market of Spain is now one of seven domestic men’s competitions globally. The concept has expanded both across Europe (France, Germany, Italy), and further afield (Brazil, Mexico, the Middle East and North Africa), with women’s editions in Spain and Mexico, following suit, as well as annual club and national team ‘Kings World Cup’ tournaments.
In January, Kings League hosted the second edition of its Kings World Cup Nations tournament in Brazil, capturing over 120 million cumulative livestream viewers across its 40 games, with the showpiece final drawing 41,316 fans to Sao Paulo’s Allianz Parque.
Speaking to Sportcal ahead of that final, Agaoua discussed what makes Kings League such a strong prospect for investment and commercial partnership, saying: “We have a very focused IP, focused on Gen Z and Gen Alpha. 85% of our audience is less than 30 years old. So all the brands working with us know that if they are looking for those kinds of targets, we are a pure channel to talk to them.
“We’re creating content that is very engaging and triggers conversation. And this kind of approach maximizes the reach and the awareness of our brand partners.”
Read more – Kings League: Galvanizing Gen Z to Global Expansion
