Italian soccer giants Inter Milan yesterday (July 11) launched a new integrated digital ecosystem intended to provide a more immersive experience for fans.
The ecosystem comprises a new website, mobile app, e-commerce outlet, and streaming platform.
Inter say it will allow them to offer fans “more personalized and exclusive experiences” and that the evolution of its platforms will continue, with additional releases in the coming months.
The new e-commerce platform, created in partnership with financial services firm PwC Italia, is available in six languages and different local currencies, with a variety of payment methods accepted. Through the additional touchpoints and interactivity added across the ecosystem, the club says the e-commerce outlet will be able to better qualify and meet the tastes of users.
Inter chose UK-based video and technology services provider StreamAMG, meanwhile, to provide the technology for its new Inter TV streaming platform.
Specifically, it is based on the firm’s core video platform called MediaPlatform, uses its CloudMatrix content distribution system, which offers powerful tagging and archive interrogation tools, and also makes use of its CloudPay payment platform.
StreamAMG has previously worked on streaming platforms for the likes of the International Ski Federation, the European League of Football, and Infront Moto Racing.
Inter TV shows content from around the club, including the men’s and women’s teams, pre-season preparation, and its academy.
Alessandro Antonello, corporate chief executive at Inter, said: “The new digital ecosystem represents a further important step in the growth path of our club which is once again confirmed at the highest levels in terms of innovation.
“[It]was the result of over a year of planning. It represents a milestone in the repositioning of our brand which, after the evolution of the visual identity of 2021, now allows us to redefine the digital experience of our fans and position ourselves as an even more innovative club.”
Luca Danovaro, chief revenue officer at Inter, added: “Thanks to the enhancement of the website, the app and the new e-commerce, we are revolutionizing the way our fans experience the club: with the new platform, fans will be able to follow Inter in a more immersive way on the website and app, which present renewed in design and content.
“From now on, the shopping experience will also be integrated thanks to the new e-commerce, which allows you to buy Inter products, from clothing to match tickets, in a more agile and immediate way. The new digital ecosystem will also provide our partners with new opportunities to further enhance their investment.”