Record prize money will be on offer at cricket's upcoming 12-team ICC Women's T20 World Cup in England, the International Cricket Council has announced.
The Dubai-based governing body revealed today that for the World Cup (taking place across England and Wales between June 12 and July 5), the total prize money sum will come to $8,764,615. This is a 10% increase from the amount on offer at the 2024 Women's World Cup in the United Arab Emirates.
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For that tournament, $7,958,077 was split between 10 teams. Now, the premier women's tournament is adding another two sides.
All 12 teams will each earn at least $247,500 (more than double what was on offer in 2024), with the winners being allocated $2.34 million, and the losing finalists receiving $1.17 million. Each group-stage win, meanwhile, will earn each side $31,154.
Sanjog Gupta, chief executive at the ICC, stated: "The continued rise of women’s cricket through increased investment and opportunity reflects the growing influence and impact of female athletes on the global stage.
"With that same momentum building across every aspect of women's cricket, this event is shaping up to not only set a host of new attendance and viewing records in the sports and media ecosystems but also leave a lasting impact on the wider socio-cultural landscape across the world.”
Mid-March saw the ICC announce the Kettle Chips brand as an official supporter of this year’s Women’s T20 World Cup.
As part of the deal, Kettle Chips, owned by Valeo Foods, will retail co-branded packs across the United Kingdom throughout the tournament and run a series of fan activations in stadiums.
Kettle Chips becomes the second official supporter alongside Indian whisky brand, Royal Stag. Other partners of ICC women's tournaments include Google and Unilever.
The 2024 World Cup was won by New Zealand, who beat South Africa in the final.
Click here to read a collaborative post by Jen Vile, marketing director for the 2026 ICC Women's T20 World Cup, on how this is cricket’s moment to capitalise on the increasing commercialisation of women’s sport.
