Genius Sports, the international sports data technology company, has today expanded its partnership with Dimayor, the Colombian professional soccer league.
The deal will provide Genius with the exclusive rights to use and distribute Dimayor data and live video streams for regulated sports betting.
This will include all Liga BetPlay, Torneo BetPlay, Copa BetPlay and Superliga BetPlay games.
Genius has over 150 regulated sportsbook partners, which now get access to more official premium data and streaming content from Latin America.
In addition, Genius will continue to provide its Bet Monitoring System to maintain transparency within Colombian soccer, by flagging suspicious betting activity.
The agreement with Dimayor, which oversees the top two Colombian divisions, comes on the back of other Genius soccer deals with the Argentine Football Association and Mexico’s Liga MX.
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The brand also boasts partnerships with English soccer’s Premier League, the NFL, US college sports' NCAA, US motor racing's Nascar, basketball's Fiba and Euroleague Basketball and golf's PGA Tour.
Mark Locke, chief executive of Genius, said: “Colombia has been pivotal to the global success of Genius Sports since we first opened our Latam headquarters in Medellin in 2016. Expanding our partnership with Dimayor, one of Colombia’s premier sports organisations, is another major milestone that will help drive the league’s expansion and deliver even more premium content to our sportsbook partners around the world.”
Fernando Jaramillo, president of Dimayor, added: “The partnership between Genius and Colombian Professional Soccer is very important and a reflection of the growing global interest in our product. It is very rewarding that a multinational company with recognition in the fields of official data for betting and more is interested in our competitions and invites us to seek methods so that we continue to grow.
“The clubs and Dimayor hope to repay Genius’ trust and that this alliance will be renewed and expanded to the extent that we are all pleased with what we can obtain from each other.”