Formula E, the all-electric single-seater motor racing series, has doubled down on its technology partnership with Google Cloud, with the cloud computing arm of the global tech giant becoming the competition’s principal partner.
The multi-year agreement sees Google Cloud named Formula E’s principal artificial intelligence partner, with the series set to adopt more Google Cloud technologies for its business, including the company’s Gemini AI models to “accelerate performance, deliver faster and more efficient operations, and showcase innovation.”
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Formula E has already integrated the company’s Strategy Agent into live broadcasts, giving viewers tailored insights, predictions, and explanations during races, but the expansion will see Formula E using Google Workspace with Gemini to enable greater agility and efficiency across its organization.
Formula E chief executive Jeff Dodds said: “Our expanded partnership with Google Cloud is a true game-changer for Formula E and for motorsport as a whole.
“The integration of Google Cloud’s AI capabilities will unlock a new dimension of real-time performance optimization and strategic decision-making, both for the Championship and for our global broadcast audience.”
The new deal builds on the pair’s first tie-up, struck in 2024, which saw Formula E use the partnership to migrate its data to Google Cloud and employees to Google Workspace for collaboration.
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By GlobalDataThe pair then expanded their partnership in January 2025, with Google Cloud becoming Formula E’s official cloud technology services partner and official cloud security partner.
Under that deal, Formula E said it would “further enhance its capabilities through a range of initiatives”, which included supercharging performance with generative AI (utilizing Google Cloud's Vertex AI platform and Gemini models), deepening fan engagement (through Google Cloud's gen AI-ready, unified data platform, BigQuery), enhancing cybersecurity (Google Cloud will provide advanced security measures to protect Formula E's data and operations within its cloud environment), and expanding the series’ GENBETA racing car development program.
The relationship deepened further in March 2025, with Formula E launching Driver Agent – an AI-powered analytics tool that provides performance data, including lap times, speed, braking, acceleration, and downforce data, to drivers at all levels.
Driver Agent is powered by Google Cloud’s Vertex AI platform and Gemini, Google’s large language model. It will provide real-time feedback to drivers via text or audio coaching to aid their development.
Last month, meanwhile, Google Cloud secured title sponsorship of the 2025 Sao Paulo ePrix.
The Formula E 2025-26 season began on December 6, 2025, with the Sao Paulo race and will run through to the season-ending double-header weekend at London’s Excel on August 16.
Once again, the series will be sponsored by multinational technology giant ABB, which became the series’s first-ever title sponsor in 2018 as part of a lucrative deal worth a reported $25 million per season, and renewed that deal earlier this year.
In October, Formula E announced that its 11th season, the 2024-25 campaign, broke multiple viewership records, drawing a cumulative global TV audience of 561 million.
The record figure is a 14% increase year-on-year, which peaked with the January 11 Mexico City ePrix, which drew a collective TV audience of 46 million, the most ever for a single Formula E race, and 38% above the season average, which stood at 33 million per race (up 16% year-on-year).
