Formula E, the all-electric single-seater motor racing series, has brought in Japanese electronics firm TDK as a new commercial partner.
Through a deal unveiled today, TDK becomes the title sponsor of the 2026 Tokyo E-Prix, which will take place across the weekend of July 25 and 26.
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The event, now to be known as the TDK Tokyo E-Prix, will run as a night race – for the first time – in TDK's home city.
In addition, TDK becomes a partner of the 2026 edition of the Formula E World Championship and will be "integrated into the race experience through a comprehensive suite of rights."
These rights will include trackside branding, being visibly present across digital and physical touchpoints at each race weekend.
Elsewhere, both parties will collaborate across a new digital content series, with TDK – lastly – set to act as an official partner of a Formula E thought-leadership summit in Tokyo.
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By GlobalDataTDK was already a sponsor of Formula E outfit McLaren Racing, through a multi-year tie-up unveiled in October 2024 (which also extends to the McLaren Shadow F1 Sim Racing Team).
That agreement has been valued by GlobalData Sport at $1 million annually.
In terms of commercial activity, earlier this month, Formula E and Cupra, a brand of Spanish carmaker Seat, announced a significant deal, including founding and title sponsorship rights to this year's inaugural Madrid ePrix.
In January, meanwhile, the series renewed its tie-up with sparkling wine brand Taittinger.
