Italian shipbuilding group Fincantieri has come on board as the latest sponsor of the 2026 Winter Olympics and Paralympics, to be held across the Milan-Cortina region of Northern Italy next February.
Through a tie-up unveiled yesterday (July 31), Fincantieri – also based in Northern Italy – joins the ranks of sponsors for the iconic multi-sport event, which will run between February 6 and 22.
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Specifically, the Trieste firm becomes a sponsor of the Milano-Cortina Foundation.
The partnership will revolve around the Fincantieri everyDEI program.
In terms of recent commercial activity around the upcoming Winter Olympics, mid-June saw a deal struck with iconic Italian tire brand Pirelli.
Pirelli will be the exclusive supplier of winter tires for the fleet of cars and other vehicles that will be used for the transportation of athletes, staff, and other personnel during the Winter Games.
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By GlobalDataIn addition, Pirelli, which has its global headquarters in Milan, will provide roadside assistance in the event vehicles need repairing "along routes to the competition venues."
In May, meanwhile, ITA Airways came on board as the airline sponsor of next year's Olympics and Paralympics.
Fincantieri, meanwhile, has previously title-sponsored a top-tier annual men's tennis tournament held in Trieste, on the second-tier ATP Challenger Tour.
