FIBA, the global basketball governing body, has furthered its global broadcast expansion push through a new multi-year partnership with French pay-TV heavyweight BeIN Sports.
The four-year deal, which begins immediately and runs through 2029, will see BeIN Sports cover all FIBA major tournaments, including the 2026 women’s and 2027 men’s editions of the FIBA World Cups, qualifiers for those tournaments, and the regional men’s and women’s EuroBasket (2029).
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This deal will begin with the November 28 FIBA World Cup qualifier against Belgium, and will run through the 2025 EuroBasket, with the inclusion of select youth-category fixtures across the term.
Speaking on the partnership, FIBA Media and Marketing Services director general Frank Leenders commented: “We are delighted to have secured this important collaboration with beIN SPORTS. It means FIBA now has an enviable broadcast position within the French market, when also taking into account the TF1 agreement signed several months ago.
BeIN already has a relationship with FIBA, having showcased the 2025 edition of EuroBasket on its channels.
Indeed, basketball is popular in France, where FIBA already has a broadcast partnership in place with commercial broadcaster TF1 to cover French national team games, also through 2029.
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By GlobalDataThe French national team, which exited the 2025 EuroBasket at the round-of-16 stage, is nonetheless one of the most prominent in the world, boasting a star-studded roster of NBA players that includes the likes of the San Antonio Spurs’ Victor Wembanyama.
The list of current French NBA players, 19 in all (the most of any non-US nationality in the league), also includes the likes of Zaccharie Risacher (Atlanta Hawks), Noa Essengue (Chicago Bulls), Rudy Gobert (Minnesota Timberwolves), Guerschon Yabusele (New York Knicks), Alex Sarr, and Bilal Coulibaly (both Washington Wizards).
Most basketball coverage in France is provided by OTT streaming service DAZN, which holds the rights to the domestic LNB Elite competition and FIBA’s Basketball Champions League continental club tournament.
The NBA, meanwhile, is shown by pay-TV heavyweight BeIN Sports, as well as OTT streaming service Prime Video.
